Prof. Dr. Hanna Krasnova is Professor of Business Informatics with a research focus on Social Media und Data Science at the University of Potsdam. Her research systematically examines how people use digital platforms and social media and what social, psychological and organizational effects arise from this use.
A particular focus of her research is the analysis of of data-driven phenomena in online environments,including dynamics in social networks, patterns of platform use, and their effects on individual behavior and collective processes. The relevance of these topics is also reflected in her role as Co-Chair 15th International Business Informatics Conference (WI 2020)of the 15th International Business Informatics Conference (WI 2020), an international conference that brings together leading researchers and practitioners to discuss current developments and challenges in the digital world.
The aim of her research is to develop a deeper understanding of digital interactions and data-driven processes and, based on these insights, to generate both theoretical knowledge and practical recommendations, particularly in the context of social media, digital communication and data-intensive applications.