On the 22nd anniversary of Hedy Lamarr's death, the previously nameless plaza across from the Digital Villa not far from the Griebnitzsee campus, at the fork of Virchowstraße and Karl-Marx-Straße, was ceremoniously dedicated. University President Prof. Oliver Günther and Potsdam Mayor Burkhard Exner attended the ceremony in person. Hedy Lamarr "embodies three of Potsdam's distinctive features - film, science, and a [...]
The ongoing digitization and networking of production and manufacturing processes is currently ushering in a phase of fundamental transformation for conventional industrial production. In addition to networking, the integration of the real and digital worlds is also being driven forward. While the discourse focuses primarily on technical solutions, improvements in productivity, and economic advantages, sustainability aspects as well as topics [...]
As consumers spend more and more time online and especially on social media platforms, businesses and non-profits tend to shift their marketing budgets from traditional television and radio advertising to social media channels. However, many organizations are struggling with their online and social media presence. To address these developments, we focus on examining the mechanisms [...]
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