{"id":640,"date":"2026-02-27T09:20:37","date_gmt":"2026-02-27T09:20:37","guid":{"rendered":"https:\/\/www.widg.de\/?page_id=640"},"modified":"2026-08-24T11:16:26","modified_gmt":"2026-08-24T09:16:26","slug":"social-media-data-science-und-digitale-interaktion","status":"publish","type":"page","link":"https:\/\/www.widg.de\/en\/social-media-data-science-und-digitale-interaktion\/","title":{"rendered":"Social Media, Data Science and Digital Interaction"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"430\" height=\"223\" src=\"https:\/\/www.widg.de\/wp-content\/uploads\/2026\/02\/csm_ni_wi2020_1_1_01_7a8e680a1a.jpg\" alt=\"\" class=\"wp-image-641\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:546px;height:auto\" srcset=\"https:\/\/www.widg.de\/wp-content\/uploads\/2026\/02\/csm_ni_wi2020_1_1_01_7a8e680a1a.jpg 430w, https:\/\/www.widg.de\/wp-content\/uploads\/2026\/02\/csm_ni_wi2020_1_1_01_7a8e680a1a-300x156.jpg 300w, https:\/\/www.widg.de\/wp-content\/uploads\/2026\/02\/csm_ni_wi2020_1_1_01_7a8e680a1a-18x9.jpg 18w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\"><strong>Prof. Dr. Hanna Krasnova<\/strong> is Professor of Business Informatics with a research focus on <strong>Social Media und Data Science<\/strong> at the University of Potsdam. Her research systematically examines how people use digital platforms and social media and what social, psychological and organizational effects arise from this use.<\/p>\n\n\n\n<p class=\"has-text-align-left\">A particular focus of her research is the analysis of <strong>of data-driven phenomena in online environments,<\/strong>including dynamics in social networks, patterns of platform use, and their effects on individual behavior and collective processes. The relevance of these topics is also reflected in her role as Co-Chair <em>15th International Business Informatics Conference (WI 2020)<\/em>of the 15th International Business Informatics Conference (WI 2020), an international conference that brings together leading researchers and practitioners to discuss current developments and challenges in the digital world.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The aim of her research is to develop a deeper understanding of digital interactions and data-driven processes and, based on these insights, to generate both theoretical knowledge and practical recommendations, particularly in the context of social media, digital communication and data-intensive applications.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Prof. Dr. Hanna Krasnova ist Professorin f\u00fcr Wirtschaftsinformatik mit dem Schwerpunkt Social Media und Data Science an der Universit\u00e4t Potsdam. In ihrer Forschung untersucht sie systematisch, wie digitale Plattformen und soziale Medien von Menschen genutzt werden und welche sozialen, psychologischen und organisationellen Effekte daraus entstehen. Ein besonderer Fokus liegt auf der Analyse von datengetriebenen Ph\u00e4nomenen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-640","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/pages\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":4,"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/pages\/640\/revisions"}],"predecessor-version":[{"id":1194,"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/pages\/640\/revisions\/1194"}],"wp:attachment":[{"href":"https:\/\/www.widg.de\/en\/wp-json\/wp\/v2\/media?parent=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}